A Kitchen Born Out of Love for Honest Taste (2019)
In 2019, What A Food was established in Noida with a straightforward belief: everyone deserves access to pure, hygienic, delicious food that doesn't cost a fortune.
At the time, food delivery platforms were exploding, but finding food that was both affordable and truly wholesome—cooked without artificial tenderizers, chemical coloring, or stale palm oils—was almost impossible. We opened our first cloud kitchen in Sector 27 near Atta Market, baking fresh stuffed parathas, slow-simmering Dal Makhani, and serving wholesome daily meals.
The Genesis of Tiffin Siffin
Noida is home to tens of thousands of young professionals, coders, students, and young couples who moved here from all over India. Fast food apps were draining their wallets and impacting their health.
We launched Tiffin Siffin: a dedicated daily dabba subscription engineered to taste exactly like mother’s home cooking. Packed in stainless steel containers or hygienic food trays with hot phulkas, gentle arhar dal, and seasonal vegetables, it quickly became Noida's favorite daily subscription.
Our 4 Unbreakable Quality Standards
Pure Dairy & Ghee
We refuse synthetic khoya, adulterated fats, or vanaspati. Our sweets and parathas use pure desi ghee.
Zero Soda / Preservatives
Lentils, chole, and rajma are slow-soaked and pressure-boiled naturally without chemical tenderizers.
Chakki Whole Wheat
Every single roti and paratha is rolled from 100% whole wheat chakki atta, never stretched with cheap maida.
Community Empowerment
Through our BOP initiative, we enable home cooks and aspiring entrepreneurs to launch their own food business.